An interesting set of cartoons to think about topics such as: medications costs, disease mongering, and the relationship between doctors and the pharmaceutical industry.… Continue Reading
Category Archives: Pharmaceutical industry
How Should Clinicians Consider the Results of a Drug Clinical Trial? PowerPoint on Evidence Based Medicine
Southern Collaboration in Research to Impact Prescription of Therapeutics (SCRIPTS), is a project aimed to”help prescribers enhance their ability to evaluate drug related information to improve their prescribing practices and describe proper prescribing practices to improve quality of patient care”. It is sponsored by University of Alabama at Birmingham. In this module they teach us… Continue Reading
PowerPoint presentation: “Marketing Practices of the Pharmaceutical Industry”
Southern Collaboration in Research to Impact Prescription of Therapeutics (SCRIPTS) is a project aimed to"help prescribers enhance their ability to evaluate drug related information to improve their prescribing practices and describe proper prescribing practices to improve quality of patient care". It is sponsored by University of Alabama at Birmingham. They developed a very interesting and… Continue Reading
Direct-to-consumer advertising (DTCA): the case of the serotonin hypothesis and SSRIs ads
I would like to recommend Pharmamotion readers one of the most popular articles in PLoS Medicine: Serotonin and Depression: A Disconnect between the Advertisements and the Scientific Literature. Jeffrey R. Lacasse, Jonathan Leo The article is a definitely a must read for those interested in direct-to-consumer advertising (DTCA) issues. However,for those who don’t have enough… Continue Reading
What is medical ghostwriting ? Answers to a relevant issue in medical ethics
Article on medical ghostwriting. Definition, links to medical journals on the topic and a video interview.… Continue Reading
Disease mongering, direct to consumer advertising and the case of the fake drug Havidol
Disease mongering: a fake drug (Havidol) raises awareness about direct to consumer advertising. Link to a collection of related articles.… Continue Reading
Pharmaceutical marketing in the web 2.0 era
Melissa Sweet, Health Journalist, published an article on Australian Prescriber about the applications of web 2.0 tools in drug marketing by pharmaceutical companies. Pharmaceutical companies are capitalising on the advent of the internet and the development of new media forms to promote their products. Electronic detailing, interactive websites, email prompts and viral marketing campaigns using… Continue Reading
How a drug rep dealt with concerns that Zyprexa (olanzapine) causes obesity and diabetes: A video interview.
As an M.D. and pharmacology instructor I strongly believe that it’s really important that prescribers know the backstage of the pharmaceutical industry. In this video produced by PharmedOut, Shahram Ahari, a former drug rep from Eli Lilly; talks about the tactics he and his colleagues were instructed. The target was clear: to sell olanzapine (Zyprexa)… Continue Reading
Bioethics: video interview about clinical trials in India
Medical experiments are being conducted on society’s most vulnerable, says Indian doctor Amar Jesani in Wemos’ internetfilm on clinical drug trials in developing countries. Amar Jesani is a medical doctor from India with expertise in medical ethics and human rights. He is a founder member of the Indian Journal of Medical Ethics (IJME), the Centre… Continue Reading
An FDA advisory panel voted to ban formoterol (Serevent) and salmeterol (Foradil)
From JournalWatch: FDA Panel Votes to Ban Two Drugs for Asthma An advisory panel to the FDA voted Thursday to ban two long-acting beta agonists, Serevent (salmeterol) and Foradil (formoterol), for treating asthma in adults and children. When taken without an inhaled corticosteroid, these drugs can… Continue Reading
About the doctor – drug rep relationship: what do big pharmas know about you?
These are tables from an article published in PLoS Medicine about the relationship between pharmaceutical industry and doctors. Below are described the tactics drug reps use to manipulate physicians. IN MY OPINION, EVERY PRACTISING MD SHOULD READ THESE CATEGORIES Click on an image to see its full size Source: PLoS Medicine. Following the Script: How… Continue Reading
Are you a visual learner interested in learning psychopharmacology? Click here to get our videos