Category Archives: Pharmaceutical industry

How Should Clinicians Consider the Results of a Drug Clinical Trial? PowerPoint on Evidence Based Medicine

Southern Collaboration in Research to Impact Prescription of Therapeutics (SCRIPTS), is a project aimed to”help prescribers enhance their ability to evaluate drug related information to improve their prescribing practices and describe proper prescribing practices to improve quality of patient care”. It is sponsored by University of Alabama at Birmingham. In this module they teach us…

PowerPoint presentation: “Marketing Practices of the Pharmaceutical Industry”

Southern Collaboration in Research to Impact Prescription of Therapeutics (SCRIPTS) is a project aimed to"help prescribers enhance their ability to evaluate drug related information to improve their prescribing practices and describe proper prescribing practices to improve quality of patient care". It is sponsored by University of Alabama at Birmingham. They developed a very interesting and…

Direct-to-consumer advertising (DTCA): the case of the serotonin hypothesis and SSRIs ads

I would like to recommend Pharmamotion readers one of the most popular articles in PLoS Medicine: Serotonin and Depression: A Disconnect between the Advertisements and the Scientific Literature. Jeffrey R. Lacasse, Jonathan Leo The article is a definitely a must read for those interested in direct-to-consumer advertising (DTCA) issues. However,for those who don’t have enough…

Drug development approval process. PowerPoint presentation and CME credit available

Southern Collaboration in Research to Impact Prescription of Therapeutics (SCRIPTS) is a project aimed to”help prescribers enhance their ability to evaluate drug related information to improve their prescribing practices and describe proper prescribing practices to improve quality of patient care”. It is sponsored by University of Alabama at Birmingham. This is the first module concerning…

Pharmaceutical marketing in the web 2.0 era

Melissa Sweet, Health Journalist, published an article on Australian Prescriber about the applications of web 2.0 tools in drug marketing by pharmaceutical companies. Pharmaceutical companies are capitalising on the advent of the internet and the development of new media forms to promote their products. Electronic detailing, interactive websites, email prompts and viral marketing campaigns using…

How a drug rep dealt with concerns that Zyprexa (olanzapine) causes obesity and diabetes: A video interview.

As an M.D. and pharmacology instructor I strongly believe that it’s really important that prescribers know the backstage of the pharmaceutical industry. In this video produced by PharmedOut, Shahram Ahari, a former drug rep from Eli Lilly; talks about the tactics he and his colleagues were instructed. The target was clear: to sell olanzapine (Zyprexa)…

Bioethics: video interview about clinical trials in India

Medical experiments are being conducted on society’s most vulnerable, says Indian doctor Amar Jesani in Wemos’ internetfilm on clinical drug trials in developing countries. Amar Jesani is a medical doctor from India with expertise in medical ethics and human rights. He is a founder member of the Indian Journal of Medical Ethics (IJME), the Centre…Continue Reading

An FDA advisory panel voted to ban formoterol (Serevent) and salmeterol (Foradil)

From JournalWatch: FDA Panel Votes to Ban Two Drugs for Asthma An advisory panel to the FDA voted Thursday to ban two long-acting beta agonists, Serevent (salmeterol) and Foradil (formoterol), for treating asthma in adults and children. When taken without an inhaled corticosteroid, these drugs canContinue Reading

About the doctor – drug rep relationship: what do big pharmas know about you?

These are tables from an article published in PLoS Medicine about the relationship between pharmaceutical industry and doctors. Below are described the tactics drug reps use to manipulate physicians. IN MY OPINION, EVERY PRACTISING MD SHOULD READ THESE CATEGORIES Click on an image to see its full size Source: PLoS Medicine. Following the Script: How…

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