Direct-to-consumer advertising (DTCA): the case of the serotonin hypothesis and SSRIs ads
I would like to recommend Pharmamotion readers one of the most popular articles in PLoS Medicine: Serotonin and Depression: A Disconnect between the Advertisements and the Scientific Literature. Jeffrey R. Lacasse, Jonathan Leo The article is a definitely a must read for those interested in direct-to-consumer advertising (DTCA) issues. However,for those who don’t have enough […]
Disease mongering, direct to consumer advertising and the case of the fake drug Havidol
Disease mongering: a fake drug (Havidol) raises awareness about direct to consumer advertising. Link to a collection of related articles.