Pharmaceutical marketing in the web 2.0 era

Melissa Sweet, Health Journalist, published an article on Australian Prescriber about the applications of web 2.0 tools in drug marketing by pharmaceutical companies. Pharmaceutical companies are capitalising on the advent of the internet and the development of new media forms to promote their products. Electronic detailing, interactive websites, email prompts and viral marketing campaigns using […]

About the doctor – drug rep relationship: what do big pharmas know about you?

These are tables from an article published in PLoS Medicine about the relationship between pharmaceutical industry and doctors. Below are described the tactics drug reps use to manipulate physicians. IN MY OPINION, EVERY PRACTISING MD SHOULD READ THESE CATEGORIES Click on an image to see its full size Source: PLoS Medicine. Following the Script: How […]

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