About the doctor – drug rep relationship: what do big pharmas know about you?

· Pharmaceutical industry

These are tables from an article published in PLoS Medicine about the relationship between pharmaceutical industry and doctors. Below are described the tactics drug reps use to manipulate physicians. IN MY OPINION, EVERY PRACTISING MD SHOULD READ THESE CATEGORIES

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drug rep and physicians

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Source: PLoS Medicine. Following the Script: How Drug Reps Make Friends and Influence Doctors